Thank you for taking the time to visit us. As a woman-owned brand, we understand the integral role that a woman’s hairstyle plays in completing her desired look. As such, we have created different collections to match each woman's unique needs while also paying careful attention to quality.
After years of trial and error, and I, Aicha, was consistently frustrated by limited options for high quality yet affordable hair extensions that blended well with our hair textures (both coarse and silky). It was as though these hair extensions were not made by us or even for us; If we were frustrated, I knew that others within our community were as well. This was the beginning of a decade long search. I became passionate about researching the hair extension market—how hair extensions were made and which hair sources met our stringent requirements. During my research, I found out that the hair market is flooded with extensions that were made from broken hair (hair balls) which were then chemically processed to achieve hair extensions that our community, unfortunately, purchases regularly (side note: this is the reason why most hair extensions are soft once purchased but once washed, the texture changes overtime into a non-manageable mess). As a result of our findings and being disgusted by the fact that the market was flooded with hair balls processed into hair extensions, we started researching where and how to source human hair pony tails –basically human hair that is not made from hair balls. After sourcing these quality ponytails, we proceeded to constructing these ponytails into wefts that meet superior wefting standards to ensure durability. Through trial and error, we were able to match our quality ponytails with our unparalleled wefting technique. After we produced wefted hair that met our high standards, tried and tested it, we decided to share the results with our community .